Barefoot running shoes brand Vivobarefoot have released a short documentary named Shoespiracy, which looks at how modern footwear giants are producing shoes that are ruining the nation’s feet.
Watch the Shoespiracy video which will challenge you to think differently about your shoes and the negative effects your footwear is having on your feet, the way you move and ultimately your health.
The four-minute film speaks to former footwear innovators, Harvard professors, BBC doctors and medical leaders, and shines a light on how the shoes we wear affect how we move.
The mini-documentary has the sell line of “there is a 20-billion-pair-a-year silent public health scandal afoot – and it is shoe shaped!”.
Filmed in partnership with Fable Films, it takes viewers on a journey which looks at the evolution of functional footwear, and the jogging boom of the 1970s, that saw the birth of the running footwear we know today.
The documentary focuses on the cushioning and support offered by modern shoes, and asks whether it’s actually doing more harm than good. Professor Irene Davis, department of physical medicine and rehabilitation at Harvard Medical School says:
“I think one of the causes of weak feet is the chronic support that we have from modern footwear. The advances in technology have simply interfered with, rather than helped, the foot.”
Vivobarefoot co-found Galahad Clark said:
“It’s astonishing to us that the vast majority of shoes produced each year are actually bad for your feet—and the wearers are none the wiser.“
A number of leading shoe company bosses have often said to me:
‘I know the science and agree with your philosophy, but, the consumer isn’t ready’.
“We believe people are absolutely ready to start feeling better and moving more.”
VIVO Barefoot, the Bulletproofbodies Team Salute you.
Video: https://www.youtube.com/watch?v=x_rDFa6kZfI
https://www.runnersworld.com/uk/news/a26895493/vivobarefoot-shoespiracy-documentary/
